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The perfect salon booking page: a 12-point checklist

July 15, 2026 · 5 min read

Your booking page is your shop window, price list and receptionist in one. Walk through this checklist and count your score.

  • A cover photo that shows your actual work or space — not stock
  • Your logo and brand colour, so the page feels like you
  • Every service with a clear name, duration and price
  • Team photos and short bios — people book people
  • A portfolio gallery (before/after works wonders)
  • Real client reviews, verified from actual visits
  • Address with the area name clients search for
  • Gift cards for the friend who doesn't know what to book
  • Passes or packages for regulars
  • Mobile-first layout — 80%+ of beauty bookings happen on a phone
  • Clear cancellation policy shown before checkout
  • Instant confirmation email with a manage-booking link

Every item on this list is built into a free Slotora booking page — including verified-only reviews and automatic confirmation emails in the client's own language.

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