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Take bookings from Instagram, Facebook & Google (full guide)

Step-by-step: add your booking link to your Instagram bio and Facebook 'Book now' button so clients book straight from your social profiles.

Your Slotora booking page has its own address — slotora.co.uk/b/your-name — and works everywhere. You don't need any app, plugin or approval: you just place that one link in the right spots. Find your exact link in the admin under Embed (it's copy-ready). Below are the precise steps for each platform.

Instagram — the bio link

Every Instagram profile has one tappable link under your bio. This is the single most important place for your booking link.

  • Open the Instagram app → your profile → tap 'Edit profile'
  • Tap 'Links' → 'Add external link'
  • Paste your booking URL and set the title to 'Book now'
  • Save. Your bio now shows a tappable 'Book now' link.

Tip: if you already use a link-in-bio tool (Linktree etc.), add your booking link there as the top button — but a direct link converts best.

Instagram — Story link sticker + a 'BOOK' highlight

Bio links are passive. Story stickers put booking in front of people actively watching you.

  • Post a Story (a photo of your work is perfect) → tap the sticker icon → choose 'Link'
  • Paste your booking URL, and customise the sticker text to 'Book now'
  • After it expires, save that Story to a Highlight named 'BOOK' so it stays on your profile permanently

Instagram — professional account (recommended)

Switch to a free Instagram Professional/Business account (Settings → Account type and tools → Switch to professional account). It unlocks an 'Action button' on your profile and Insights, and it's required if you later run ads that link to booking.

  • Profile → 'Edit profile' → 'Action buttons'
  • Pick 'Book now' — if a Slotora partner option isn't listed, choose the option to add a website/booking link and paste your booking URL
  • A 'Book' button now sits at the top of your profile

Facebook Page — the 'Book now' button

Your Facebook Page can show a big 'Book now' button under the cover photo.

  • Go to your Facebook Page (as the Page, not your personal profile)
  • Under the cover photo, click the button area — 'Add a button' (or edit the existing one)
  • Choose 'Book with you' or 'Book now' → 'Link to website'
  • Paste your booking URL and save. Test it while logged out to confirm it opens your booking page.

On mobile: open your Page in the Facebook app → tap the button under the cover → Edit → same steps.

Google Business Profile (bonus — huge for local search)

  • Search your own business name on Google while signed in, or go to business.google.com
  • Edit profile → 'Booking' / 'Appointment links'
  • Paste your booking URL — it appears directly on your Google listing and on Google Maps

Good to know

  • You don't need Meta approval or a developer account — a plain link works today and never breaks.
  • 'Native' in-app booking (booking without leaving Instagram) needs Meta to approve a booking partner and is not required — the link method sends clients to your branded page and converts just as well.
  • Use the same link everywhere so it's easy to update if your business name ever changes.

These placements — Instagram bio + Story highlight, Facebook button, and Google — typically drive the majority of online bookings for a local beauty business. Set them once and they work forever, commission-free.

Still stuck?

Email us and a human helps you set it up — free, like everything else.

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